From SKF Group.
We have decided space is where exciting engineering happens, so the people solving energy on this planet get ignored.
A bearings company launches a space program that never leaves Earth: tidal kites harvesting the moon's gravity.
The Stupid/Smart of it
Stupid: Spending the trade-advertising budget on documentary films about underwater kites instead of the conference stand every rival buys.
Smart: A space program from a 54,000-person archipelago is ridiculous, until you realise tidal energy genuinely is moon energy.
SKF makes the part that has to survive 3.5g underwater forever; the hostile-environment story is literally its product.
Every claim is literally true, so nothing can be debunked, and engineers forward it to other engineers.
Checking that the metaphor is literally true before committing, which is what makes it undebunkable.
Idea-poweredIt works when you describe it out loud. You could brief this. Survives paraphrase.
The devices behind this one, from our library of ways in: