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StupidSmart
Studios
Human Ideas, AI Made

Big-idea brand campaigns without the big budget, big timelines, and big teams.

We deliver award-winning human ideation with AI-accelerated production for brands looking for strategic, creative, standout brand campaigns without anything close to the cost of traditional agencies.

AI has created a massive opportunity for smart brands. Not in the thinking — in the making. And big agencies are slow to adapt.

Now you can get the same caliber of campaign that used to take months and massive budgets — crafted at a tenth of the cost, in a fraction of the time.

That means more iterations. More creative exploration. More results. And a whole lot more fun.


Latest Work

Concept
Crazy Humans
Greenhouse Juice · Brand Film
Concept
Puddles
Vessi · Brand Film
Concept
Everybody Run
Ciele Athletics · Brand Film
The Boar
Brand Film
Not So Grim
Coastline Longevity · Brand Film
Soliloquy
Soliloquy
CourtDog Athletics · Brand Film

Brands we've worked on.

Subaru FedEx Visa Mercedes-Benz RBC Snickers Wrigley's Quaker KFC Kraft Heinz Coastline Longevity CourtDog Athletics

How we work.

Understand.

Every project starts with a clear understanding of where your brand is at and what you're hoping to achieve.

Ideate.

Then we go wide. Big ideas. Unexpected ideas. Until we land on a few we can't wait to share.

Craft.

We shape the concepts together. Push them. Polish them. Until they feel right in the gut.

Create.

Then we use the smartest tools available to bring them to life — beautifully, and in a fraction of the time.


Chris Booth, Founder
A note from the founder.

My passion is coming up with big ideas for brands and seeing them come to life.

WITH AI, THE CREATIVE POSSIBILITIES ARE MINDBLOWING. Even on smaller timelines and budgets.

There's never been a more exciting time for brands to get ahead with the highest-quality creative partners. We're here.

Chris Booth, Founder
Former ECD Courage, BBDO, & partner at Rethink. Writer, Creative Director and Director with wins at every major ad show — Cannes, One Show, Clios, London International Awards, Communication Arts, Applied Arts. See a collection of Chris' traditional work here.

The Stupid Smart Advantage.

A new model for brand films.
 
Traditional Agency
Stupid Smart Studio
Ideation
Months of "discovery"
Rapid, high-concept concepting
Production
Massive crews & logistics
Lean, AI-driven execution
Cost
Heavy overhead & markups
High-value, efficient output
Single Film to Campaigns
Months of reshoots & re-edits
One idea extended across everything, fast
Formats & Channels
Possible, but heavy lift of cutdowns & resizes
Output for every platform — 16:9, 9:16, 1:1, 4:5
Result
Polished but slow
Cinematic & Fast

Booth family boar crest
About our logo.

Stupid. Smart.

The boar has been called ugly, dirty, stupid. It's also one of the smartest animals on earth — fearless, resourceful, and relentless when it locks onto something.

This one comes from the Booth family coat of arms, going back centuries. It's who we are and how we were raised.

Fearless about ideas. Relentless about the work.

Let's do something stupid smart together.

We'd love to see what we can do for your brand. No pitch decks. No lengthy proposals. Just a conversation and a chance to make something awesome together.

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