From PJ Ace.
AI video is uncanny and everyone can tell. Most brands spend the budget trying to hide that.
An NBA Finals spot made almost entirely in Veo 3, leaning all the way into the chaos instead of smoothing it.
The Stupid/Smart of it
Stupid: Putting a near-zero-budget prompt-and-cull edit against network-television production values.
Smart: Airing visibly-AI footage in the biggest ad slot of the year is a risk, until you see the weirdness IS the entertainment.
A prediction market about improbable outcomes is the one advertiser for whom unhinged, improbable imagery is on-strategy.
The making-of is as shareable as the ad, so the production story doubles the reach.
Airing it at all. The artefacts being visible in the biggest slot of the year is the statement.
Act-poweredIt works because it genuinely happened. Nothing as fiction. Has to be seen to work.
The devices behind this one, from our library of ways in: