From YouTube.
Overnight delivery sold the package arriving tomorrow, which is true, dull and easily matched. The real customer is the middle manager drowning in a culture that has accelerated past what a person can process.
Do not describe the fast-paced world, make the viewer live inside it. Hire the fastest talker alive and let him run the entire thirty seconds at 500-plus words a minute.
The Stupid/Smart of it
Stupid: Handing your whole thirty seconds to an unintelligible motormouth and an ugly-on-purpose office, with no glamour anywhere.
Smart: An ad you can barely follow should fail, until you realise the only thing on screen that can keep up at that speed is the company paying for it.
Only the overnight-delivery brand can make 'keeping up with an impossible pace' a literal product demo rather than a metaphor.
The casting is the idea and the performance is the copy, so the proposition is felt in the body, not argued, and nobody forgets the fast man.
Moschitta's 586-words-a-minute record performance, shot in Sedelmaier's deliberately ugly office so you recognise your own Tuesday instead of admiring a set.
Craft-poweredIt dies when described. It only exists once made. Has to be seen to work.
The devices behind this one, from our library of ways in: