From Coca-Cola.
India and Pakistan share a border, a history and almost no ordinary human contact.
Vending machines in Delhi and Lahore with live video screens; you must complete a shared gesture with a stranger across the border to get a Coke.
The Stupid/Smart of it
Stupid: Staging a live connection between two hostile nations with no control over what participants do.
Smart: Putting a diplomatic problem in a vending machine trivialises it, until you watch two strangers trace hands on a screen.
Coke's oldest asset is the idea of sharing a bottle; the machine makes it a literal transaction.
The footage is genuinely moving and inherently newsworthy in both countries.
The devices behind this one, from our library of ways in: